Insights
40 to 40 series
Day 13 of #40to40 and we’re tapping into the #leadership world to START WITH WHY
@simonsinek ‘s viral #tedtalk taught us that “people don’t buy what you do, they buy why you do it” and this principle rings true at the #negotiation table.
In a proposal people often start with what they want, followed by the how they’ll do it and end with the why or #motivation. The problem is, the other party tunes out as soon as they hear what you’re after. Start with WHY they should want to listen to you and you’ll get their heads nodding to get to the what and get better engagement.
Practice this on #kids:
Why: “you want to have energy to go the park?”
How: “we get our energy from healthy foods”
What: “cauliflower or broccoli?” Negotiation happens everywhere! And your leadership skills can make it a little easier.
What my clients say…
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