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40 to 40 series

Day 13 of #40to40 and we’re tapping into the #leadership world to START WITH WHY

@simonsinek ‘s viral #tedtalk taught us that “people don’t buy what you do, they buy why you do it” and this principle rings true at the #negotiation table.

In a proposal people often start with what they want, followed by the how they’ll do it and end with the why or #motivation. The problem is, the other party tunes out as soon as they hear what you’re after. Start with WHY they should want to listen to you and you’ll get their heads nodding to get to the what and get better engagement.

Practice this on #kids:

Why: “you want to have energy to go the park?”

How: “we get our energy from healthy foods”

What: “cauliflower or broccoli?” Negotiation happens everywhere! And your leadership skills can make it a little easier.

What my clients say…

 

“Very few speakers combine unique and original content, deep practitioner experience and charismatic communication. Fotini has all three. Reflected in one of the highest speaker scores we have seen.”

~ Neil Courtis, Head of E-Learning, Sensible Media

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~ James Kristof, VP Global, Nestlé

“The session went down extremely well, scoring 9.6/10 — one of our highest in the whole summit!”

~ Coaching.com Summit

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~ Kelly MacDonald, SVP, Aon Risk Solutions

“At a conference of mainly white middle-aged men who run companies, she managed to captivate them. One of our most successful sessions and they are very hard to please.”

~ Rita Carolan, Head of Member Experience, HLB International

“Simply put, Fotini was outstanding.”

~ Michael Hessler, Marketing Leader, SC Johnson

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